Sarah Lim is the Brand and Marketing Leader at Leaderonomics, contributing her five years of collective experience in public relations, marketing communications, copywriting, event management, and some creative directing to the organisation. She co-manages Leaderonomics social media channels, print advertisements, and The Leaderonomics Show with the Media team.
As part of the B.E. Team (Beyond Expectations) at Leaderonomics, Sarah is also involved in leading and lending advise to client projects that are able to strategically position the clients’ brand such that it meets the needs of their intended market segment.
Her journey in supporting community development initiatives, leadership growth, and holistic education in Malaysia started with her first job at the Early Autism Project Malaysia as a media coordinator for a year. She then moved to FrogAsia – A YTL Company with the aim of transforming education in Malaysia through a shared e-learning platform. After two and half years in a marketing communications role at FrogAsia, Sarah chose to further hone her communication skills by spending two years as a PR consultant at IN.Deed Communications – a boutique PR agency specialising in health and baby care FMCG brands, lifestyle & infotainment channels, and popular F&B chains.
Sarah is a firm believer of living with eternity in mind and doing things purposefully and passionately. Beyond her colourful job scope, she absolutely loves traveling and the outdoors, and also getting involved with activities that challenge her creativity such as wedding photography, dabbling in performing arts (as production crew), floral arrangement, and occasionally supporting community projects for the underprivileged.