This intensive course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy.
This course teaches you to:
i. Understand how to integrate online marketing into your overall marketing strategy.
ii. Leverage online customer acquisition tools like paid search and SEO.
iii. Use customer engagement channels, like social networking sites, for customer relationship. iv. Evaluate your current online strategy, measure and analyze future online marketing tactics.
This programme is designed for professionals who have basic to intermediate understanding of digital marketing. It covers the key considerations for digital marketing, how to build a great online strategy and assesses what the future has in store. You will learn the various customer acquisition tools (like paid search and SEO), customer engagement channels (like Facebook, Youtube, etc) and how to integrate them into your marketing strategy.
2 days
This robust course contains 4 main modules and includes real life case studies and relevant role plays for you to work through.
MODULE | LEARNING OBJECTIVES |
Setting the Stage |
• The digital marketing landscape |
Customer Acquisition Channels |
• E-mail marketing – considerations & best practices |
Customer Engagement Channels |
• Social Media Marketing – how to do it right |
Integration |
How to build your dream online strategy |