Fast-Track Digital Marketing

Objectives

This intensive course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy.
This course teaches you to:
i. Understand how to integrate online marketing into your overall marketing strategy.
ii. Leverage online customer acquisition tools like paid search and SEO.
iii. Use customer engagement channels, like social networking sites, for customer relationship. iv. Evaluate your current online strategy, measure and analyze future online marketing tactics.

Course Description

This programme is designed for professionals who have basic to intermediate understanding of digital marketing. It covers the key considerations for digital marketing, how to build a great online strategy and assesses what the future has in store. You will learn the various customer acquisition tools (like paid search and SEO), customer engagement channels (like Facebook, Youtube, etc) and how to integrate them into your marketing strategy.

Duration

2 days

Course Outline

This robust course contains 4 main modules and includes real life case studies and relevant role plays for you to work through.

MODULE	LEARNING OBJECTIVES
Setting the Stage	• The digital marketing landscape • The new marketing paradigm • Knowing your customers online • Your website and web usability • Online measurement and analytics
Customer Acquisition Channels	• E-mail marketing – considerations & best practices • Paid search – how to leverage this powerful tool • Search Engine Optimisation (SEO) – how to do it better • Affiliate marketing – what it is and how to deploy it
Customer Engagement Channels	• Social Media Marketing – how to do it right • Geo-location – are you ready? • Mobile marketing – key considerations for effective use • Group Purchasing – just a fad or a long-term tool?
Integration	How to build your dream online strategy • Key integration considerations • The future of digital marketing, and further readings