Although employees may come from diverse backgrounds, be it engineering, marketing, or IT, it is essential for any leader to possess a basic understanding of business. This course teaches you to:
i. Position your product in the market against competitions, identifying opportunity gaps whilst relating to customer trends and demands.
ii. Appreciate the importance and contribution of finance to any organisation.
iii. Formulate business proposals. iv. Appreciate the role of leaders and managers and the challenging decisions they have to make that impact results and people.
Managers who would like a more holistic view of business and have a better appreciation of the complications involved in the day to day operations of a business.
Over the course of the programme, you will be immersed in a detailed case study/simulation of a business. You will be placed in a managerial position, where you will be required to analyse and deal with a series of challenges involving customers, product, pricing, as well as unforeseen circumstances. You will gain exposure to market analysis, customer portfolio analysis, the drafting of comprehensive business plans, along with business strategy and finance.
Over the course of 2 days, participants undergo a simulation, in which they are the newly appointed management of an ailing company that is lagging behind its industry rivals. The main task is to present a plan for their company to go forward. Through the course, they will be surprised and put in several major situations including:
i. Dealing with a disgruntled senior manager, who has played a significant role in the company;
ii. A strategy meeting with the group CEO to discuss convergence amongst the various business units; and
iii. A meeting with the group CEO and his advisors to discuss the acquisition of another company as a means to expand into a new industry.
The first and second scenarios are handled on an individual basis, while the third scenario is tackled as a group.
Additionally, you are also given minor scenarios, which include being rudely interrupted by media people for comment on issues being faced by the company and writing press releases to address potentially false media reports on the company.
Participants are given feedback on 3 levels:
i. Professional feedback, whereby participants are given feedback by trained psychologists (or professional observers) who would have observed them in each of the scenarios over the 2 days.
ii. Peer-to-peer feedback, whereby participants are given feedback by their group members.
iii. Personal Reflection & feedback, whereby participants are given opportunity to self-discover and explore their own personal strengths and areas of development.
Over the course of the 2 days, the participants are given a sheet of paper where they are to note down their “R” moments. “R” is short for “Reflection”. As the name implies, participants’ “R” moments are times when they are enlightened of both their development needs, as well as their strengths. Upon receiving feedback from peers and observers, and taking individual “R” moments into account, participants are guided through the formation of a personal development plan (PDP). The PDP lays out detailed and realistic action plans on how participants intend to develop each area that needs attention.