In the ever-challenging economic environment, many companies find themselves trapped in the pricing game. The rise of China has flooded the market with cheaper products, making business increasingly competitive. This course teaches you how to: i. Create an uncontested market place and make competition irrelevant. ii. Create and capture demand rather than exploit existing demand. iii. Break free from the chains of the value-cost trade off. iv. Align the whole system of your firm’s activities in pursuit of differentiation and low cost.

Who Should Attend

Senior leaders and entrepreneurs who are seeking to revolutionalise the competitive landscape and take their companies to whole new levels.

Course Description

This course is designed to equip you with new ways of looking at the business environment. It provides you with the necessary tools to take you from Blue Ocean formulation all the way to Blue Ocean implementation. It includes simulations, role playing activities, and interactive workshops to give you hands-on experience, helping you become an effective strategist and change driver in your organisation.


1 -3 Days

Course Outline

Red Ocean vs Blue Ocean strategy Appreciating the contrasts between conventional strategies and the Blue Ocean way
Value Innovation vs Value Improvement Breaking away from the value-cost trade off through the alignment of utility, price, and cost activities
3 Tiers of Noncustomers Distinguishing between the 3 tiers of non-customers and tackling them accordingly to enable reach beyond existing demand
6 Paths

Reconstructing market boundaries by focussing on:

i. Rivals within your industry;

ii. Better serving your strategic group;

iii. Better serving industry’s buyer group;

iv. Maximising value of product or service;

v. Positioning within functional-emotional orientation of industry; and

vi. Adapting to external trends as they occur.

Strategy Canvas Learning analytical tools and frameworks for building a compelling Blue Ocean Strategy
Four Actions Framework Breaking the differentiation-low cost trade off through tools to reconstruct buyer value elements into a new curve
ERRC Systematically pursuing differentiation and low cost by uncovering the range of assumptions that are unconsciously made in competing
3 Characteristics Ensuring that strategies formulated encompass the 3 essential characteristics of any sound strategy